Rebranding Initiative 2008
I was the lead designer in the rebranding of Everlast Worldwide. I refreshed their logo, helped develop the new “E” icon and tagline, and created brand guidelines for the company, a first in their 100 year history. I also art directed and designed new design templates for all boxing packaging and trade show displays.
These documentaries made their east coast premieres in April 2010 at The Piazza at Schmidt’s in Philadelphia.
Mind Of The Demon
Larry “Link” Linkogle invented freestyle motocross. As Vin Diesel’s stunt double, Link sustained a traumatic injury during the filming of the blockbuster movie Triple X, and lived to tell the story. He almost lost everything due to an addiction to pain killers.
When You're Strange
The first feature documentary about The Doors to tell the real story of the band, with historic and previously unseen footage. I derived the artwork from the subject matter of their songs, including the West, the sun, lizards, snakes, deserts, ancient lakes, and peyote.
GAIN Employee Incentive Program
I love music — making it, playing it and designing for it. I helped create an employee incentive program for Guitar Center, called GAIN. I chose the name and created all of the spec creative work for the pitch, using all of my own instruments and photography.
The program idea was initiated and is quite popular among the employees, providing them with benefits you can only get by working at Guitar Center.
Longwood Gardens is the world’s premier horticultural garden, and one of my favorite places to visit. It encompasses 1,050 acres with 20 indoor and 20 outdoor gardens which feature seasonal events year-round. I designed ads, and conceptual artwork for an exhibit about the art and science of fragrance.
Van Leer Chocolate Ads
Damn good chocolate. Van Leer is a specialty line produced by Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products. I created an ad campaign designed to get the attention of specialty chocolate users like bakers, confectioners, and other niche chocolate target markets. I used specialty typefaces to evoke a classic and premium feel.
Identity System & Banners
Schuylkill Banks is a developing area of Philadelphia, PA — fun spots of green grass on a 7-mile stretch by the side of the Schuylkill River. I helped develop the name and created the brand identity, including a custom logotype, stationery system and outdoor banners that line the entrances and pathways. Metal versions of the icon I designed have recently been installed at the main park entrances.
King Soopers (rock band)
Kyle’s Treehouse (center for autism)
GAIN (Guitar Center)
Victor Victor Band (bluesrock band)
Abreeze (Arch Chemical)
Indie Café Alliance
Artists to Watch (WXPN)
MaZoo (Philadelphia Zoo)
Logo for upcoming film about HR (singer of Bad Brains)
Identity System & Menus
Seeking to attract a younger, hipper crowd to their new location, the owners of Pompeii wanted to refresh their brand. Keeping a close tie to the history of the great lost city, I looked to a lava lamp for inspiration and chose warm reds and amoebic shapes to accompany a custom logotype.
Gear Up Sales Campaign Binder
I designed this binder to house multiple components of a sales campaign. I designed, edited, printed and collated all of its contents in-house at The Brownstein Group. I oversaw all operations and maintained a close relationship with account managers at the satellite office of TBG located in Seattle, Washington.
Heater Packaging Templates
I created design templates for De’Longhi America’s portable heater packaging for their flagship and Kenwood brands. Kenwood heaters are sold at Home Depot, and De’Longhi heaters at Lowe’s. I designed an icon system as part of the template to display the heater's functions and efficiencies.
G. Love is a hip-hop blues artist from Philadelphia, PA, and has traveled the world with his band, Special Sauce, for 15 years and counting. He wanted some new T-shirt designs to sell on his 2009 tour. I chose to illustrate his beloved harmonica and put his name on it in custom type. “I like cold beverages” is a nod to his hit song “Cold Beverage", featured on his debut album, which was certified Gold. The portrait of G. Love playing the guitar also features custom typography.
Hendrix Live Box Set
I designed and built this 4-disc package by hand while in school. It is a collection of live music housed in a custom-built cabinet modeled after the Marshall amplifiers Jimi played through. I created a Hendrix logotype for the front based on the Marshall logo. The inside houses a booklet and the CDs which are represented as the four speakers.
STOMP is a musical performance without any words; none of the performers speak during the entire show. They speak with rhythm, which is the root of all music and something that everyone can understand.
The show came to the Merriam Theater in Center City Philadelphia, and members of the Young Presidents Organization (YPO) were invited to bring their families to this fun event.
I designed two LP record invitations: a full-sized 12” that was mailed to YPO members' homes, and a smaller, 45 RPM that was sent as a reminder to their offices.
This project won Best of Show at the Benny Awards in Philadelphia in 2004.
A bluesrock duo I helped create that began as a Halloween costume in 2005 and just three years later was named Best Unsigned Band of 2008 by Philadelphia STYLE Magazine.
The band’s first-ever recorded song found its way onto a nationwide, in-store CD compilation for retailer Anthropologie.
I created the brand and all of the artwork, including unique illustrations of many different objects associated with the name "Victor" that were featured on show posters.
Bella D'Oliva Brand Identity & Website
Two entrepreneurs took it upon themselves to redefine the meaning of Extra Virgin Olive Oil by going straight to the source: Puglia, Tuscany, Sicily, Basilicata and Abruzzo, Italy. This super high quality olive oil is being offered for the first time in the United States.
I art directed and designed the brand identity for the company, from the logo to the bottle. I also designed a web and mobile optimized e-commerce website to introduce the company to the world.
Schär USA is Europe's #1 gluten-free brand. Their bread products look and taste like regular breadwhich allows the restricted-diet consumer to fit in with the others they are eating with. This conceptual campaign focuses on the aspect of living free when enjoying their products.