Rebranding Initiative 2008
I was the lead designer in the rebranding of Everlast Worldwide. I refreshed their logo, helped develop the new “E” icon and tagline, and created brand guidelines for the company, a first in their 100 year history. I also art directed and designed new design templates for all boxing packaging and trade show displays.
Social Media Graphics
Nature’s Pure is 100% natural, sparkling soda made with the best ingredients from exotic locations around the world. It's the only USDA Certified Organic Cola. It contains nothing artificial and tastes delicious. I created the look and feel of the brand's social media presence, featuring three flavors: Cherry Jubilee, French Vanilla and Original Cola. I used images of fresh ingredients set among beautiful landscapes to identify the brand within a wholesome, organic space.
Branding, Merch + Promo Artwork
Sweet Eureka is my bluesrock power trio, formed in 2010. I am the primary songwriter, play guitar, and sing. I also create all of the artwork for the band. The look and feel is centered around the concept of Tough Luck, the name of our debut album. The logo is made up of a broken heart surrounded by an upside-down horseshoe. I created the type by hand, basing the letters from old cigar packaging.
We released the album in a variety of ways: digitally, through all of the major retailers; as a CD; and as a USB cassette tape. The tape includes the music in multiple audio formats and two videos. The concept behind the cassette release was to merge old and new. We recorded the album direct to 24-track, 2" analog tape and made it accessible to all by putting it on a USB cassette, which hints at the old school recording process.
I design posters, flyers, postcards and social media graphics for upcoming shows and events.
GAIN Employee Incentive Program
I love music — making it, playing it and designing for it. I helped create an employee incentive program for Guitar Center, called GAIN. I chose the name and created all of the spec creative work for the pitch, using all of my own instruments and photography.
The program idea was initiated and is quite popular among the employees, providing them with benefits you can only get by working at Guitar Center.
These documentaries made their east coast premieres in April 2010 at The Piazza at Schmidt’s in Philadelphia.
Mind Of The Demon
Larry “Link” Linkogle invented freestyle motocross. As Vin Diesel’s stunt double, Link sustained a traumatic injury during the filming of the blockbuster movie Triple X, and lived to tell the story. He almost lost everything due to an addiction to pain killers. He "fought through Hell" to make his comeback and full recovery.
When You're Strange
The first feature documentary about The Doors to tell the real story of the band, with historic and previously unseen footage. I derived the artwork from the subject matter of their songs, including the West, the sun, lizards, snakes, deserts, ancient lakes, and peyote.
Branding, Merch & Promo Artwork
Alright Junior is a modern alt rock trio in which I play bass, and sing backup vocals. I joined the band in 2015 and played my first show with them opening for The Toadies. Upon joining, I designed a new logo and created a new brand for the band in support of our new EP, Inhibition, including the CD design, t-shirts, stickers, buttons, social media and promo artwork.
Event Advertising: Print & TV
Longwood Gardens is the world’s premier horticultural garden, and one of my favorite places to visit. It encompasses 1,050 acres with 20 indoor and 20 outdoor gardens which feature seasonal events year-round. I've worked with Longwood Gardens at agencies and on a freelance basis. I art directed and designed ads for Fall and Winter (including a holiday TV spot). I also created conceptual artwork for an exhibit about the art and science of fragrance.
Water's Edge Branding
Water's Edge is a luxury residence community of studio, one- and two-bedroom apartments in Harrison, NJ, located right on the edge of the Passaic River. It's a whole new kind of urban living offering the ideal balance of luxury and convenience, where beautifully appointed residences meet resort-style amenities and a prime location less than 30 minutes from NYC. I created the brand identity: logo, stationery, brochure package, ads, and wall graphics for the leasing office.
Van Leer Chocolate Ads
Damn good chocolate. Van Leer is a specialty line produced by Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products. I created an ad campaign designed to get the attention of specialty chocolate users like bakers, confectioners, and other niche chocolate target markets. I used specialty typefaces to evoke a classic and premium feel.
Fashion Bug Creative
This collection of work includes concepts for Top 10 Gift Ideas layouts, logo options for a Rock The Wardrobe sweepstakes, and title lockups for a national sales meeting.
Identity System & Banners
Schuylkill Banks is a developing area of Philadelphia, PA — fun spots of green grass on a 7-mile stretch by the side of the Schuylkill River. I helped develop the name and created the brand identity, including a custom logotype, stationery system and outdoor banners that line the entrances and pathways. Metal versions of the icon I designed have recently been installed at the main park entrances.
King Soopers (rock band)
Kyle’s Treehouse (center for autism)
GAIN (Guitar Center)
Victor Victor Band (bluesrock band)
Abreeze (Arch Chemical)
Indie Café Alliance
Artists to Watch (WXPN)
MaZoo (Philadelphia Zoo)
Jevek Solutions (engineering firm)
Sweet Eureka (bluesrock band)
JAKTOOL Engineered Solutions
Vintage Bar + Grill
Haven Dance Studio
One Ton Shovel (metal band)
Bella D'Oliva (olive oil)
Surgeon (metal band)
Liberty (55+ community)
Water's Edge at Harrison
Logo for upcoming film about HR
(singer of Bad Brains)
Social Media Graphics
Werther’s Original Sugar Free candies have the rich, smooth, creamy caramel taste of Werther's Original, but with only 8 calories per piece, in five different flavors: Classic Caramel, Caramel Coffee, Caramel Apple, Caramel Cinnamon and Caramel Chocolate. For 2015, I created the overarching look and feel for the Facebook graphics, using warm and inviting textures and elements like gold glitter, luxurious hard wood, and pops of color to represent new life and energy while maintaining the heritage of the brand.
Brand Identity, Packaging & Website
Two entrepreneurs took it upon themselves to redefine the meaning of Extra Virgin Olive Oil by going straight to the source: Puglia, Tuscany, Sicily, Basilicata and Abruzzo, Italy. This super high quality olive oil is being offered for the first time in the United States.
I art directed and designed the brand identity for the company, from the logo to the bottle. I also designed a web and mobile optimized e-commerce website to introduce the company to the world.
Photography by Sean Bolton
Identity System & Menus
Seeking to attract a younger, hipper crowd to their new location, the owners of Pompeii wanted to refresh their brand. Keeping a close tie to the history of the great lost city, I looked to a lava lamp for inspiration and chose warm reds and amoebic shapes to accompany a custom logotype.
Gear Up Sales Campaign Binder
I designed this binder to house multiple components of a sales campaign. I designed, edited, printed and collated all of its contents in-house at The Brownstein Group. I oversaw all operations and maintained a close relationship with account managers at the satellite office of TBG located in Seattle, Washington.
Smart Bulb Packaging, Catalogs, Displays
Intelligent light bulbs that utilize built-in technology to work automatically with the flip of the light switch. Features include auto-dimming, auto-off, four-level dimming and emergency flashing.
I created the overall look and feel of the brand, starting with the packaging and working through catalogs and displays. For the new LED products, I re-invented the standard light bulb package to include a sharp angle and a clear dome that reveals the bulb.
Logo & Business Card
Studio 740 Sound is a world-class recording studio located in Springfield, PA. I recorded the album Tough Luck there with my band Sweet Eureka, direct to 24-track, 2" analog tape. I was so impressed with the studio and the owner, that I decided to design a new logo and business card for him. I was inspired by the packaging for a Neumann U87 microphone, the preferred mic for vocals during the Tough Luck sessions.
Heater Packaging Templates
I created design templates for De’Longhi America’s portable heater packaging for their flagship and Kenwood brands. Kenwood heaters are sold at Home Depot, and De’Longhi heaters at Lowe’s. I designed an icon system as part of the template to display the heater's functions and efficiencies.
G. Love is a hip-hop blues artist from Philadelphia, PA, and has traveled the world with his band, Special Sauce, for 15 years and counting. He wanted some new T-shirt designs to sell on his 2009 tour. I chose to illustrate his beloved harmonica and put his name on it in custom type. “I like cold beverages” is a nod to his hit song “Cold Beverage", featured on his debut album, which was certified Gold. The portrait of G. Love playing the guitar also features custom typography.
T-shirts are out of print and no longer available.
Hendrix Live Box Set
I designed and built this 4-disc package by hand while in school. It is a collection of live music housed in a custom-built cabinet modeled after the Marshall amplifiers Jimi played through. I created a Hendrix logotype for the front based on the Marshall logo. The inside houses a booklet and the CDs which are represented as the four speakers.
STOMP is a musical performance without any words; none of the performers speak during the entire show. They speak with rhythm, which is the root of all music and something that everyone can understand.
The show came to the Merriam Theater in Center City Philadelphia, and members of the Young Presidents Organization (YPO) were invited to bring their families to this fun event.
I designed two LP record invitations: a full-sized 12” that was mailed to YPO members' homes, and a smaller, 45 RPM that was sent as a reminder to their offices.
This project won Best of Show at the Benny Awards in Philadelphia in 2004.
A bluesrock duo I helped create that began as a Halloween costume in 2005 and just three years later was named Best Unsigned Band of 2008 by Philadelphia STYLE Magazine.
The band’s first-ever recorded song found its way onto a nationwide, in-store CD compilation for retailer Anthropologie.
I created the brand and all of the artwork, including unique illustrations of many different objects associated with the name "Victor" that were featured on show posters.
Schär USA is Europe's #1 gluten-free brand. Their bread products look and taste like regular breadwhich allows the restricted-diet consumer to fit in with the others they are eating with. This conceptual campaign focuses on the aspect of living free when enjoying their products.
QuickChek is a privately owned, family-operated, New Jersey-based convenience store with over 135 locations throughout New Jersey and New York. I design in-and-out-of store materials for campaigns promoting their products.
The brand new CinnaBreakfast Supreme sandwich combines the sweetness of a cinnamon bun with traditional bacon, egg and cheese. I created the look for the campaign using a custom logo, photography, and bright colors which stood out during the very cold Winter months of 2014. I designed all of the campaign's period deliverables, including outdoor and indoor store signage, web banners and graphics for social media.
Voxx International (formerly Audiovox Corporation) is a consumer electronics company founded in 1965. After the company name change, I created the rebranded advertising for the parent company and its many sub brands including Audiovox, Jensen, Code Alarm, and Advent.
I also created tertiary graphics, including an infographic for sub brand Antenna Market: a step-by-step guide on how consumers can "break up" with their cable company and buy an antenna to receive free signals from local digital broadcast stations.
Branding and Special Events
Lauren DeBenedetta is the Artistic Director for Haven Dance: a professional level dance training and performance studio in North Port, FL. She and I are childhood friends. Lauren always loved to dance, and she knew I always loved to draw, so she hired me to create the identity for her new dance company. The business is going strong and she has enrolled over 120 students.
I designed the logo based on an image of Lauren in a beautiful standing pose, balanced on one foot, surrounded by wings. She revealed the final design on a cake for her students.
I also design pieces for special events, including postcards, program covers and t-shirts.
Annual Appeal Piece
Fairmount Park is one of the largest urban park systems in the world (10,200 acres) with one of the smallest budgets relative to its size and population. Working in direct partnership with Philadelphia Parks & Recreation, the Fairmount Park Conservancy exists to champion Philadelphia’s parks, preserve the cultural heritage, and transform the civic landscape of Philadelphia. This piece is mailed out to garner donations that will have a direct and positive impact on the parks. I also designed buttons to be given out at promotional events.
Rotten City Album Artwork
Big Terrible are an amazing band led by brothers Dan and Tim Lynam. They're one of my favorite bands to see perform live, a real powerhouse of loud blues and rock that makes your hairs stand on end. I designed the album artwork for their record, Rotten City, a heartfelt tribute to Philadelphia. I used photos of statues from Swann Memorial Fountain located in the center of Logan Circle, as it had special meaning to the band. I drew the art for the record label by hand to match the style of the old Decca labels.
Collection of spec work created for Jako Enterprises, the holding company for: KICKS USA, a specialty retailer offering the best in urban fashion; and UBIQ, a unique shoe and accessories store selling limited release and collectors' item apparel. I created a collection of work spanning from onsite signage, to collages of existing products and ads. My goal was to communicate the look and feel of each store individually while maintaining a consistent brand identity.
JAKTOOL Engineered Solutions is a premier provider of turn-key engineered solutions, product development, analytical services, and prototype manufacturing for over 20 years. I've been supplying graphic, typographical, and web design services to JAKTOOL since June of 2008. I created the brand identity system and all of the online and offline marketing materials for the company.
Website, Email Template, & Facebook Graphics
Vero Beach Outlets is a shopping destination in Vero Beach, FL. It is the Treasure Coast's largest fashion outlet with more than 50 stores, including Polo Ralph Lauren, Nike, Dooney & Bourke, Coach, and Tommy Hilfiger. I designed the website, the HTML email template (updated monthly), and graphics for their Facebook page.
Have A Slice Day 2013 Logo, Facebook Graphics & Email
Villa Fresh Italian Kitchen opened its first pizzeria in 1964 next to the Ed Sullivan Theater on Broadway in New York City. Today, they have over 225 locations internationally that make and sell old world pizza, homemade pasta, and authentic Italian entrées.
Every October, Villa celebrates National Pizza Month by giving a free slice of cheese pizza to everyone. For 2013, I designed a new logo lockup for the event, Facebook graphics, and an email.
You've Got Me CD
Jeanette is a wonderfully talented singer, songwriter and musician who sounds like an angel. It was her voice that first captivated me at a concert, along with her knack for writing great pop songs. For the design of her debut album, You've Got Me, I included a lyric sheet sleeve that housed a folded insert, CD and sticker. The pieces were professionally printed separately, and the two of us assembled each package together by hand.
For over a century, Zuckerman Honickman has been a leader in the packaging industry, representing the major packaging manufacturers and many specialty producers. Look around and you'll find Zuckerman Honickman bottles everywhere. They service clients in several industries: food and beverages, cosmetics, household and industrial chemicals, and pharmaceuticals.
I designed their service offering brochure, complete with s set of sell sheets representing each of their industries. The images of the bottles throughout the brochure were coated with varnish to great effect in making them pop off of the pages.
Ego -vs- Icon CD + Sticker
Ganto Barn is a punk grunge rock duo from the Delaware Valley with a love for raw energy, powerful delivery, and basic melodies. The album artwork was based on a concept derived by the band, showing a monstrous ego demolishing the icon of humanity. I also created the band logo and illustrated the Tyrannosaurus Rex for this release only.
I had the honor and pleasure of serving as the interim creative director at Susquehanna International Group, a global quantitative trading firm. SIG was noted as one of Philly's 25 coolest companies in 2015 by Philadelphia Magazine. I spent eight months holding down the fort while the creative director was out on maternity leave. From the company's headquarters in Bala Cynwyd, PA, I interfaced with several different people from multiple departments and locations around the world. I created and produced in-house printed materials, digital displays, web graphics, and merchandise to support internal and external marketing efforts for a variety of applications including recruiting, human resources, career fairs and company-sponsored events. I also coordinated in-house printing and outsourcing of printing and merchandising.